My name is Nathan Mummert.

I've had several close family members walk through the painful journey of finding memory care and assisted living for a loved one. I watched my family struggle with guilt, confusion, and the overwhelming process of figuring out where to even start.

That experience made me deeply passionate about helping quality facilities connect with the families who need them most.

But first and foremost, I'm an advocate for assisted living and memory care facilities across the country.

Some even call me a family mind reader :)

Imagine for a moment… two lines of families standing outside your door.

One line is made up of families you won't be able to help. They're not financially ready. The level of care their loved one needs doesn't match what you offer. Or they're still months away from making a decision and will consume your staff's time without ever moving forward.

The other line is full of families who are ready right now. Their loved one needs memory care or assisted living immediately. They've already accepted that home care isn't working. They have the resources. They just need to trust the right facility.

You are going to make a profound difference in the lives of the families in line two — and in the lives of their loved ones.

Wouldn't your days be more rewarding if you spent them with families you can actually help — people who are ready to move forward and whose loved ones will thrive in your care?

That's the power of a tailored marketing strategy that speaks directly to families at the right moment in their journey.

Most assisted living and memory care facilities I work with are under enormous pressure. Their admissions coordinators are spending hours on inquiries that go nowhere — families who are early in research mode, not ready to tour, not ready to commit. Meanwhile, the families who are ready right now are ending up at a competitor simply because that facility showed up first.

My guess is you can relate to that.

If there were a way to bring more tour-ready, decision-ready families through your door — wouldn't that be worth a conversation?

How you advertise — the words you use, the emotions you speak to — directly determines which families find you and whether they trust you enough to take the next step.

Families searching for memory care are in one of the most stressful, emotional moments of their lives. They're carrying guilt. They're scared of making the wrong choice. They need to feel understood before they'll ever pick up the phone.

Showing them you understand what they're going through — before they ever set foot in your facility — is what separates the inquiries that convert from the ones that disappear.

But here's what most facilities forget: the message in your ad is only 45% of the equation.

The other 55% is what happens after someone shows interest.

Here's what a typical marketing campaign looks like for most facilities:

A family searches "memory care near me." They see your ad, maybe click it, land on your website, get overwhelmed by your full menu of services and general information, and leave. No tour scheduled. No follow-up. Gone.

This is where nearly every potential inquiry is lost — and most facilities never even know it happened.

The journey we create is completely different.

When a family clicks our emotionally targeted ad, they land on a focused page — not your full website. One message. One purpose. Built specifically around memory care or assisted living, in language that speaks directly to what that family is feeling right now.

They schedule a tour. But that's not where it ends.

They immediately receive a personal text and follow-up call from your team. That direct, human contact — at the moment when they're most ready to act — is what builds the trust that gets families to show up for the tour and ultimately choose your facility.

I've learned what families need to hear — and feel — in order to take that step. I've done it by writing, running, and testing this for over 42 different senior care facilities across the country over the last several years.

The smallest changes in ad messaging, landing page language, or follow-up timing can completely change the quality of families who respond. That's the clinical marketing background I bring to every facility I work with.

Look — if your census is already where you want it and your waitlist is full, you probably don't need me. I genuinely mean that.

But if you have beds to fill, or if your admissions team is spending too much time on inquiries that never convert — let me show you what's possible.

Our facilities typically see 15–20 qualified family inquiries, 7–10 scheduled tours, and $20,000–$40,000 in new monthly revenue from move-ins generated directly from our campaigns — on top of their existing referral volume. (we also work with a handful of larger facilities adding $100k+ a month)

We work with both large regional groups and smaller independent facilities. The ones who stay with us rarely leave.

I got into this work because I've lived the family side of this experience. I know how much it matters to connect the right family with the right facility at the right time. Your facility can change lives — I'd love to help more families find you.

If you're not interested — no worries at all.

But if a 15-minute conversation seems worth it, answer a few questions on the form above and grab a time to chat.

To Your Continued Success,